Privacy Policy

Last updated: December 7, 2025

When we say “we,” “our,” or “us” in this Privacy Policy, we’re referring to Brightbox Global LLC, doing business as NORDNFIT, a U.S.-based company. NORDNFIT is the brand name under which we operate, communicate, and engage with customers, but all legal obligations and privacy responsibilities are handled by Brightbox Global LLC.

Any reference to NORDNFIT throughout this Privacy Policy reflects the actions, commitments, and operations of Brightbox Global LLC as the responsible data controller.

This Privacy Policy (“Policy”) explains how we collect, use, and protect information across our websites, campaigns, and services. We encourage you to read this Policy carefully to understand how your data is handled. This Policy applies to:

• Our website and online store

• Email and SMS communications

• Social media channels

• Any other digital or physical interaction you have with us

As used in this Policy, “Personal Information” refers to any data that directly or indirectly identifies you as an individual, either alone or combined with other information.

INFORMATION WE COLLECT

We collect information when you interact with NORDNFIT, including when you visit our website, browse products, create an account, contact us, or make a purchase.

1. Personal Information You Provide

When you choose to interact with us, such as placing an order, filling out a form, joining our email list, or contacting support, we may collect:

• Full name

• Email address and phone number

• Shipping and billing address

• Size preferences or style preferences (if shared)

• Login credentials (if you create an account)

• Payment details (processed through secure third-party processors like Shopify Payments, Stripe, etc.)

• Communication and marketing preferences

• Information you share in surveys, giveaways, or brand-related campaigns

We only collect the information you choose to provide or that is necessary to process your order, support your account, or deliver our services.

2. Website Usage & Analytics

We use third-party analytics tools (such as Google Analytics, Klaviyo, and similar platforms) to understand how visitors use our website and to improve performance, security, and marketing.

These tools may collect:

• IP address and general location (city/region level)

• Browser type, device type, and operating system

• Pages visited, time spent, and click behavior

• Referring URLs and exit pages

• Interactions with marketing emails and SMS (opens, clicks, unsubscribes)

You can review Google Analytics terms here: https://www.google.com/analytics/terms/us.html

3. Automatically Collected Information

When you visit our website, we may automatically collect non-identifying data using cookies, pixels, tags, and similar technologies, including:

• Device identifiers and browser information

• Session duration, scroll depth, and click patterns

• General performance and loading metrics

This information helps us:

• Keep the site secure

• Improve navigation and layout

• Analyze which products or pages are most engaging

This data does not by itself identify you as an individual.

4. Aggregate & De-Identified Information

We may create Aggregate Information, such as statistics or summaries that do not identify you personally (for example, “total number of visitors this month,” “most-viewed product category”). This type of data may be used or shared without limitation because it is not considered Personal Information.

HOW NORDNFIT USES THE INFORMATION IT COLLECTS

At Brightbox Global LLC dba NORDNFIT (“NORDNFIT”), we use the information we collect only for legitimate business purposes directly related to:

• Providing a high-quality shopping experience

• Fulfilling your orders

• Improving our products, services, and brand experience

• Operating in compliance with U.S. laws

We do not sell or lease your Personal Information to third parties. We share information only with authorized service providers as described below and only for purposes necessary to operate our business.

USE OF PERSONAL, ANALYTICS, AND WEBSTIE INFORMATION

We may use your information to:

• Operate, maintain, and improve our website and online store

• Process and ship orders you place with us

• Manage customer service and support requests

• Personalize your shopping experience and show relevant products or offers

• Communicate with you about orders, tracking updates, returns, and account-related matters

• Send optional marketing communications (emails, SMS, or ads) if you opt in

• Run brand campaigns, giveaways, or loyalty-related programs

• Analyze site usage, campaign performance, and customer behavior

• Detect, prevent, or investigate fraud, abuse, or security issues

• Enforce our Terms of Service and comply with legal obligations

All use of Personal Information is done in alignment with applicable U.S. privacy laws, including state-level regulations where relevant.

SHARING OF INFORMATION WITH THIRD-PARTY SERVICE PROVIDERS

We may share your Personal Information, analytics data, and website usage information with carefully selected third-party service providers that assist us with:

• E-commerce platform & payment processing: Shopify, Stripe, and related services

• Order fulfillment & shipping: Warehousing/fulfillment partners, shipping carriers

• Email & SMS campaigns: Klaviyo or similar marketing automation tools

• Analytics & optimization: Google Analytics and related tools

• Forms & submissions: Shopify forms, Klaviyo forms, Typeform, or similar services

These service providers only receive the minimum information necessary to perform their tasks on our behalf and are contractually obligated to:

• Protect your information

• Use it only for the purposes we specify

• Handle it in accordance with applicable privacy and security requirements

We do not authorize these partners to sell your information.

LEGAL AND LAW ENFORCEMENT DISCLOSURES

We may disclose your Personal Information when required by law or when we believe in good faith that such action is reasonably necessary to:

• Comply with legal processes (such as subpoenas, court orders, or government requests)

• Respond to lawful requests from public authorities

• Investigate or prevent fraud, security incidents, or misuse of our site

• Protect the rights, property, or safety of NORDNFIT, our customers, or the public

BUSINESS TRANSFERS

If Brightbox Global LLC or NORDNFIT is involved in a merger, acquisition, restructuring, asset sale, or similar corporate transaction, your Personal Information may be transferred as part of that process.

If such a transaction materially changes how your data is handled, we will provide notice on our website or via email where feasible.

We may also share or disclose personal or aggregate information when permitted or required by law, including to:

• Investigate suspected fraud or violations of our Terms

• Enforce or apply our Terms & Conditions

• Protect our company, employees, customers, or partners

COOKIES, PIXELS, BEACONS, AND OTHER TRACKING TECHNOLOGIES

Like most modern websites, NORDNFIT uses tracking technologies to provide a smoother, more personalized browsing and shopping experience. These technologies include cookies, pixels, and web beacons.

Cookies

Cookies are small text files placed on your browser or device when you visit a website. NORDNFIT uses both session cookies (which expire when you leave the site) and persistent cookies (which remain on your device to remember preferences or speed up future visits).

Cookies help us:

• Remember your login status or shopping cart contents

• Tailor product recommendations

• Enable email and SMS reminders

• Analyze site traffic and visitor behavior

• Deliver relevant offers or retargeted ads through platforms such as Meta or Google

You can control or disable cookies through your browser settings. Please note that disabling cookies may impact certain features or functionality of our site.

Beacons and Pixels

Web beacons and tracking pixels are transparent images embedded in emails or web pages that help track engagement, such as whether an email was opened or a page was visited.

These tools allow us to:

• Measure marketing and campaign performance

• Understand which content resonates with users

• Personalize communications based on browsing or purchase behavior

If you have opted into NORDNFIT email or SMS programs through platforms such as Klaviyo, cookies and pixels may also support features like cart reminders, restock alerts, or product recommendations.

Third-Party Advertising and Data Matching

We may work with select partners that use cookies or hashed identifiers to help deliver relevant advertising or communications. These partners may include platforms such as Meta, Google Ads, or services like Retention.com.

These providers may associate your browsing activity with limited information (such as an email address) for the purpose of delivering tailored marketing messages. NORDNFIT does not sell personal information.

You may opt out of certain advertising or data-matching activities at any time by:

• Visiting https://app.retention.com/optout

• Emailing privacy@nordnfit.com with the subject line “Opt Out of Behavioral Ads”

• Using the unsubscribe link in marketing emails or replying STOP to SMS messages

We honor all applicable “Do Not Sell or Share” requests in accordance with U.S. privacy laws.

PAYMENT INFORMATION SECURITY

NORDNFIT does not store or process your full payment card details. All transactions are handled securely by third-party payment providers, including:

• Shopify Payments (powered by Stripe)

• Apple Pay, Shop Pay, or Google Pay (if enabled)

• Buy-now-pay-later services such as Klarna or Afterpay (where available)

These providers receive payment information directly through encrypted checkout systems. NORDNFIT does not have access to your full credit or debit card numbers.

If you choose Klarna or Afterpay, we may share your name, contact details, shipping address, and order value with those providers to facilitate the transaction. Their use of your data is governed by their respective privacy policies:

• Klarna: https://www.klarna.com/us/privacy-policy/

• Afterpay: https://www.afterpay.com/privacy-policy

DOES NORDNFIT TRACK MY ACTIVITY ACROSS OTHER WEBSITES?

When you interact with the NORDNFIT website, certain non-identifying information may be collected automatically, including referring pages, exit pages, and general browsing patterns. This helps us understand how visitors discover and navigate our site.

NORDNFIT does not currently respond to “Do Not Track” (DNT) browser signals, as there is no uniform industry standard for honoring these signals. Users concerned about tracking are encouraged to manage privacy and tracking preferences within their browser settings.

MARKETING COMMUNICATIONS & PREFERENCES

If you provide your email address or phone number, through a purchase, form, signup, or campaign, you may receive emails or SMS messages from NORDNFIT related to products, updates, promotions, or brand initiatives.

Email Communications

You can unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link at the bottom of any email. You may also contact us directly to update your preferences.

SMS / Text Messages

To opt out of SMS messages, reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any message. You may need to opt out separately from different SMS programs if applicable.

ACCESSING OR UPDATING YOUR INFORMATION

You may request to access, update, correct, or delete your personal information by contacting us at:

privacy@nordnfit.com

To protect your security, we may verify your identity before processing certain requests. Please note that some data may be retained as required for legal, tax, or transactional purposes.

CHILDREN’S PRIVACY

NORDNFIT does not knowingly collect personal information from individuals under the age of 13. Our website and marketing are intended for users aged 13 and older.

If you believe a minor has provided us with personal information, please contact us at privacy@nordnfit.com, and we will take appropriate steps to remove the information.

CALIFORNIA PRIVACY RIGHTS

California residents have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to request access, correction, or deletion of personal data and to limit or opt out of certain data uses.

Requests may be submitted by emailing:

privacy@nordnfit.com
Subject line: “California Privacy Rights Request”

NEVADA PRIVACY RIGHTS

Nevada residents may request to opt out of the sale of personal information under Nevada law. NORDNFIT does not sell personal information.

Nevada residents may submit an opt-out request by emailing privacy@nordnfit.com with the subject line: “Nevada Opt-Out Request.”

INTERNATIONAL USERS

NORDNFIT operates solely within the United States. We do not offer international shipping or intentionally collect data from individuals located outside the U.S.

If you believe we have inadvertently collected your information outside the U.S., please contact us and we will promptly address the request.

THIRD-PARTY LINKS

Our website may contain links to third-party websites or platforms. NORDNFIT is not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing any personal information.

DATA SECURITY

We use administrative, technical, and physical safeguards to protect your personal information, including SSL encryption, secure hosting infrastructure, and limited internal access controls.

No system is entirely secure. By using our website, you acknowledge and accept the inherent risks associated with online data transmission.

UPDATES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in operations, legal requirements, or business practices. The “Last updated” date at the top of the page will reflect the most recent revision.

Continued use of the site after changes are posted indicates acceptance of the updated Policy.

CONTACT INFORMATION

If you have questions or concerns about this Privacy Policy or your personal data, you may contact us at:

NORDNFIT
Brightbox Global LLC
Dover, New Hampshire
📧 privacy@nordnfit.com